Google: More than Just a Giant Conglomerate

Filed under: Google Earth

Google is just everywhere.  We all know it.  Some love Google’s everywhereness.  Some definitely do not.  It’s clear that they own a lot of businesses and they’re buying more all the time.  So when you’re anti-”The Man” the name “Google” can cause feelings of discomfort, much in the way that “Starbucks” can.

But there is definitely more to Google than just a giant game of Monopoly.

If you’ve done your research, you know about Google Earth Outreach.  But in case you haven’t done your research, I’ll tell you about it.  Google Earth Outreach is a way for organizations in the non-profit sector and other groups that benefit society to use the tools of Google Earth and Google Maps to exponentially increase their global reach.
Many organizations all over the world have been making use of Google’s generosity to create KML files which become part of Google Earth and enable all Google Earth users to see and use various environmental information that is implemented into the file.  The Sierra Club, The US Holocaust Memorial Museum and the Jane Goodall Institute are just three examples of organizations which have made use of this technology.  Their case studies and others are available for viewing here.

If you are affiliated with a non-profit or organization which helps our planet in some way, Google Earth Outreach is definitely something to consider if you want global exposure or the ability for the world to see what you do via Google Maps.

And if you have nothing to do with non-profits, you at least can take comfort in knowing that Google is doing something great for mankind.

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